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All fashion brands make it a point to put a great video on their Instagram account as it is the best way to grab the users’ attention, engage with them and make their buying decision in a great way. to influence.
Therefore, if you want to ensure that you get a lot of social traffic to your site, make sure to include a video in your post as well as a URL in it. This will direct all your followers for Instagram to your fashion site.
- The power of Instagram video is unique in that it can give life to digital stories, add new meaning to them and take the promotion to a whole new level.
- Several studies confirm that videos posted to Instagram typically result in three times more engagement and inbound links compared to photo posts.
All these features make Instagram an essential and certainly worthy platform to invest in and create one of the best 15 second stories.
Make sure to create your video in the most innovative way so that it really brightens up your Instagram feed and the users. The URL added to it will easily direct the Instagram users to your fashion website.
How to Promote Your Fashion Business with Instagram Ads
Using videos with a URL is the best form of Instagram advertising. This is the most effective and productive method of paying for the sponsored content posted on the Instagram platform. This will help you to:
- Reach a larger, more engaged and targeted audience
- Increase awareness of your brand
- Increase your web traffic and
- Generate new leads.
You will also be able to push the current leads through the different stages of the sales funnel and convert them to your potential customers.
Whether for your business marketing purposes or for our individual needs, Instagram ads can be created by using a series of images or a video along with accompanying text to reach your audience.
Research shows that Instagram ads and videos help users in many ways, including:
- Visit a website
- Getting the direction you want
- Call or email and
- Obtain all necessary information about a fashion brand and its product.
It also turns out that most users make the final purchase decision based on an Instagram ad where 60% people find a new product on this platform and 75% of these users take an action after seeing and inspired by an Instagram post .
Instagram popularity statistics
Although most Instagram users belong to the young generation, it appears that older women and men are also active on this platform.
Research shows that:
- About 15% of female Instagram users fall in the 18-24 age group
- However, 17% of the people in that age group worldwide are men
- There are more than 25 million business profiles on this platform, followed by more than 80% of all Instagram users.
That is why fashion brands find this platform useful to approach both the young and the older generation with the images and videos of their products. Any fashion brand with global ambitions will not find a site better than Instagram for reaching their target audience more effectively.
In fact, they will be able to maintain a strong online presence and will not lose their potential customers to the competition. This is due to the fact that Instagram allows fashion entities to gain great exposure in the global opening of their customers and huge market and opportunities to make a sale.
In fact, Instagram offers unparalleled prospects for both the customers and the business.
How to Promote Your Fashion Business by Artistically Engaging Your Audience on Instagram.
With both the videos and the Instagram ads used in your marketing campaigns, you can make it even more powerful by including Instagram Stories. This is one of the favorite Instagram features of most marketers, especially the fashion brands. This is because these stories allow them to add more creativity.
According to Instagram, more than 300 million users watch Stories every day, which is far more than the 187 million viewers Snapchat typically has.
This feature is relatively new, but comes with several attractive and innovative aspects and tools, such as:
- Location tags
- Filters and
Of all these, the best feature of Instagram Stories is its “swipe-up” feature that you can add to a Story post. This doubles the chance that you will attract more visitors to your site as it will be an extra link in addition to the one in your bio. Make sure to make the stories more fun, engaging and informative.
You may have heard of social proof, which is ideally a concept followed by the fashion brands to generate more engagement. They can do that by using various tools such as:
These are the most popular metrics that determine a brand’s credibility. This may seem quite simple, but everything around social media. This means knowing its technical details and implementation and making the most of it to take care of the pain points.
This ensures that your messages gain maximum visibility and traction through increased engagement. This will create a snowball effect and help you get people to like and comment on your posts, which in turn will help you convert them into your potential customers.
In short, Instagram promotions increase brand awareness and help you boost your high visibility posts.
It is the Instagram functions and algorithms that will help you promote your business on various social media platforms. Most importantly, it’s the virality factor that gets you off to a good start, boosting the ranking algorithms and getting you in the right feed.
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