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The second annual British Asian Media Awards, hosted virtually in conjunction with the University of Southampton, rewarded those who kept the show going despite the pandemic and made a difference in our lives through timely information, non-stop entertainment, activism and engagement to promote multiculturalism in the UK.
Sony Entertainment Television managed to take away the ‘viewers and viewership’ crown for the pandemic year by rallying the maximum number of viewers on the weekends. British Asian Media Awards emphasized that for the first time in the history of British South Asian broadcasts, Sony Entertainment Television became the leader in terms of viewership week after week. Programs like ‘Kaun Banega Crorepati’ (Indian version of Who Wants to Be a Millionaire), ‘Indian Idol’ and the regular visitors on weekdays like ‘Crime Patrol’ and ‘Mere Sai’ constantly attracted viewers. The channel also managed to make history with the Kapil Sharma show as it became a primetime staple for the British Asian community. For ‘Kaun Banega Crorepti’, the original broadcast, as well as the repeat broadcast, witnessed high ratings and the show’s promo featuring Amitabh Bachchan reciting his father’s verses was simply iconic.
Shalin Patel – VP – Business Head for Business Europe: “In 2020 we saw many changes in viewing habits, largely due to changes in the production of television content. Regardless of these obstacles, the SONY TV network was able to adapt and even provide viewers with fresh new programming and top viewer-rated shows like Kaun Banega Crorepati and Indian Idol. This year, SONY TV will be just as dynamic and innovative in bringing exciting television entertainment, including shows like Story 9 months Ki and Season 4 of Super Dancer, for which virtual auditions have already begun. I want to thank all of our business partners for their continued support during the difficult transition period of the past year, but I especially want to thank our loyal viewers more than ever for choosing the channel during lockdown and social restrictions to keep them busy. I wish everyone a very safe 2021. “