Young actress Shalini Pandey will soon be seen in Jayeshbhai Jordaar in which she is linked to superstar Ranveer Singh. The Arjun Reddy star’s debut is one of Tinsel Town’s highly anticipated debuts, and it looks like she’s been making waves in the endorsement world even before the launch of her B-town. Shalini has pocketed a pan-Indian skincare brand that believes the talented actress will have a long run-up to Bollywood.
A senior brand equity expert reveals: “When an actor debuts a Yash Raj Films film, that person immediately falls into the spotlight. The reason is very simple. Aditya Chopra has shown that he has a tendency to pick out incredible talents without any connection to Bollywood. He has only made them stars through their immense talent and that is a known fact in the industry. Look at Ranveer Singh, Anushka Sharma, Bhumi Pednekar – they have their names engraved in the industry by their skills and nothing else. Now Shalini is another complete outsider handpicked by YRF and all eyes are definitely on her. “
The source added, “So the industry believes Shalini Pandey is a talent to watch out for because Adi chose her for Jayeshbhai Jordaar. The fact that she’s been linked to a powerhouse like Ranveer Singh means Adi is confident she’ll stand up to the Gully Boy star. This has only given everyone confidence in Shalini’s talent and you can now see the ripple effect in the approval space. “
The brand equity expert believes the skincare brand wanted a pan-Indian actor for their campaign. “Shalini has had tremendous success in the South with Arjun Reddy. With Jayeshbhai Jordaar, she will be known in all Hindi speaking markets. So for the brand it is a win-win to have her on board. Jayeshbhai is Shalini’s Bollywood debut and even before it was released, she managed to get this plum approval. It just shows the confidence the brand has in its talent and longevity. The industry is confident that its price will zoom in after Jayeshbhai’s release. So it’s also a great deal for this brand, ”adds the expert.