Multiple film exhibitor associations have written to actor Salman Khan, asking him not to release his upcoming film Radhe: Your Most Wanted Bhai on a digital platform.
The exhibitors believe that having the film release on the big screen might just bring audiences back to theatres after the coronavirus lockdown.
RADHE – YOUR MOST WANTED BHAI is among the few that are capable of resurrecting the fortunes of independent / single-screen cinemas across the country. A film like that, if released widely can give not just financial support & relief, but also a ray of hope to owners & employees of theatres in the context of their future.
The letter is signed by exhibitor associations from different parts of the country including Uttarakhand, Assam, Tamil Nadu, Gujarat, Uttar Pradesh, Maharashtra, Madhya Pradesh, Chhattisgarh, Rajasthan Bihar, Telangana, Delhi, Dehradun, and Hyderabad.
Salman Khan receives a letter from Exhibitor Associations requesting the mega theatrical release of Radhe
In a letter to Salman, the exhibitors told him of the dire situation of lakhs of people employed at film theatres. They told him how releasing Radhe in movie theatres will be the biggest ‘Eidi’ they could ask for. Read their letter here:
“Dear Mr. Salman Khan,
Hope this letter finds you well.
As you are aware, 2020 has been a rough year for millions of people across the country & the ones associated with India’s film exhibition sector haven’t been an exception.
Over the last 10 months, hundreds of single screen / independent cinemas have pulled down their shutters permanently & this has resulted in the loss of livelihood for lakhs of people who were employed by them directly & indirectly.
A film like that, if released widely, can give not just financial support and relief but also a ray of hope to owners and employees of theatres in the context of their future.
Films are to theatres what fuel is to a car. Without a constant supply of content that is relevant to its audience, running a cinema hall is close to impossible. For over a decade now, your films have played an important role in bringing audiences to single-screen cinemas, which are otherwise starved for content that caters to the sensibilities of people who patronize them.