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Netflix’s Roopa Sharma joins Disney + Hotstar as Director, Marketing – ET BrandEquity




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Roopa Sharma

Former Netflix executive Roopa Sharma has joined Disney + Hotstar as a director, marketingSharma will focus on social media marketing for the streaming platform.

In a LinkedIn post, Sharma wrote, “After nearly five years, my journey at Netflix is ​​coming to an end. From being the first employee to focus on India to being part of a team of 150, the journey was incredible. contributed to India’s growth story and have partnered with some of the brightest minds in technology and entertainment, but fueled above all by leaders such as Jessica Lee and Jonathan Friedland. ”

“As I watch my journey with utmost pride, I look forward to my next play at Disney + Hotstar. I am delighted to be part of a team shaping how the next 100 MM Indians watch television. On to the next rocket ship, she added.

At Netflix, Sharma was part of the core marketing team that launched Netflix in India and APAC in 2016. In her role, she was global creative marketing, international originals, and led the development of a creative strategy for APAC-focused originals titles.

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Sharma was also associated as editor-in-chief – digital marketing – MTV India, MTV Indies until June 2016 before joining Netflix. She was there before that Reliance Broadcast Network from 2011-12.

Also read: Sports streaming now surpasses OTT consumption in India growing by 13% in 2020

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