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Marketing Reverse Mortgages in a World That Doesn’t Trust Mortgage Brokers




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Reverse mortgages are a tricky subject. No one wants to discuss them, and yet it can be an excellent solution for some. The Elder’s heirs may not appreciate it much, but it can save lives. Reminds us a bit of that bumper sticker you see on the back of coaches; “We spend our children’s legacy!” How do you market reverse home mortgages if you are a mortgage broker? Remember it’s a tricky subject. Below is a one-page marketing article that you can use to tailor and devise your own decent strategy. Your change to this can be used for an email marketing campaign, web page, brochure or advertisement.

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Reverse Mortgages

Are you considering a Reverse Mortgage, but not sure whether it suits your situation? Want to know the facts and talk to someone who has all the answers, someone who can answer any remaining questions? Sometimes reverse loans make sense, and sometimes they don’t, it depends on your situation. There are certain rules, restrictions and fees for Reverse Mortgages that you should know in advance.

We offer reverse loans because they can be a lifeline and a great strategy when the conditions are right. These mortgages can be life-changing if structured correctly. Are you ready to seriously talk about a Reverse Mortgage and make an informed decision? Contact us now and we can schedule an appointment, review your financial situation and help you make an informed decision.

There are many different types of reverse mortgage structures and strategies, each has its own pros and cons – reverse mortgages are not for everyone – knowing your options and having the right knowledge will help you decide for yourself. Below are some of the choices within the “Reverse Mortgage” category to consider:

– Single Purpose Reverse Home Mortgages, which come from local, state, non-profit organizations.

– Proprietary Reverse Home Mortgages – Jumbo Reverse Mortgages.

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– Standard HECM – Home Equity Conversion Mortgage, which is backed by HUD.

– Reverse Mortgage Refinance – Refinance any current reverse loans.

– HECM home purchase when downsizing to a new home with more suitable dimensions.

Reverse home mortgage rules and regulations are in place to protect seniors from selling something that is not appropriate. These are probably well-intentioned by the authorities, but they won’t protect you from making a bad choice. You need someone who can explain everything to you in advance, based on your current needs and the needs you see for your future. We are here for you, ready to explain all the details and answer all your questions – let the ball roll and make it happen.

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Just because the Federal Reserve has raised interest rates doesn’t mean there aren’t other markets to keep your business busy and your team profitable. I hope this helps you to think about your future marketing strategy.

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