How luxury brands are using visualization to improve the ecommerce experience

E-commerce shopping is the new trend. In fact, this has been the shopping trend for at least the past decade. When Amazon are . launched ecommerce marketplace in 1994, consumers didn’t catch on as quickly as the company would have liked. Almost 20 years later, Amazon is the largest online marketplace. The company claims its marketplace is worth about $1 trillion, while stock prices continue to climb to over $3,000.

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Why are Amazon and other popular e-commerce brands doing well? Well, some experts think it has to do with superior online visibility. This, coupled with a superior reputation for customer service, keeps Amazon going. What about other ecommerce marketplaces? How do luxury brands stay competitive in one of the world’s most competitive markets? Find the answers to the questions and more about 3D visualization by reading the content below.

Gone are the days of boring double-sided product images

As more and more consumers switch to e-commerce shopping, luxury brands are striving to maintain their competitive advantage. Unfortunately, some of these brands fail because they refuse to take advantage of the technologies available, such as 3D visualization. What exactly is 3D visualization? What role does 3D visualization play in the e-commerce world?

First and foremost, 3D visualization transforms two-dimensional product images into three-dimensional product images. Why is this important? Well, it improves the way consumers visualize ecommerce product images.

Instead of staring at a boring product image with only two dimensions, you find yourself mesmerized by lifelike three-dimensional images. Using Digital Asset Management, luxury brands can make the transition from a traditional e-commerce store to a modern e-commerce store with 3D product images.

360-degree visualization

Do you have a history of online shopping disappointments? Be honest with yourself and everyone else. Ecommerce shopping has numerous benefits. These benefits are not limited to increased inventory, greater versatility, improved flexibility and easier accessibility.

With advantages, e-commerce shopping has a few disadvantages. The biggest disadvantage of online shopping is that there is no interaction between the consumer and the product. Basically what this means is that online shopping does not offer consumer-product interaction. Consumers make their decisions based on a variety of factors, including customer reviews, product ratings, description content, and images.

The good news is that the traditional product image of e-commerce is a thing of the past. Using 3D imaging, e-commerce vendors can create 360-degree visibility.

Eliminate the guesswork with 3D visualization

How many consumers do you think made their purchasing decisions based on guesswork? There are just too many to count them. When you have to guess whether a product will meet your satisfaction and needs, your chance of making the right decision the first time decreases with the second.

3D visualization is nothing less than 360-degree visualization, giving consumers more confidence to shop online. This technology allows consumers to use their natural depth perception, resulting in lifelike shopping experiences.

View appliances, electronics, shoes, clothing and household products in 3D. This technology gives consumers a better perception of products, eliminating guesswork.

Filmy One is a multi-author blog. We have experts and professionals in various fields who share their ideas and expert knowledge to help you with your daily information needs. Thank you for reading!

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