With Hard Rock International launching a dedicated interactive business, the company is confident in the future of online gambling.
Digital growth potential is certainly great for HRI
Hard Rock International is ready to float in new industries. And, in particular online casino games and interactive betting, amid countless other activities currently on the company’s plate. After Las Vegas Sands CorpFell in and announced it would investigate online gambling, Hard Rock continues on the same line with Hard Rock Digital.
Encouraged by the positive results of online growth in the United States, Hard Rock is now bringing more skilled iGaming executives on board. They are there to help the company in its digital expansion.
In the meantime, Hard Rock does not lack a footprint at home and abroad. CEO of the company Jim Allen seemed optimistic in a recent interview with CDC Gaming. The chief executive argued that the company is present in 76 countries and has 203 billion media bedge impressions
So why not take things digitally? Hard Rock has been in the public eye for a while. This goes back to a collaboration with the home stadium of the NFL Miami Dolphins and many other initiatives. But marketing partnerships aren’t all out there, and iGaming and interactive betting can be more difficult to push.
Commenting on the company’s customer acquisition strategy, Allen was confident that Hard Rock is a good place to consider online expansion. Even though Hard Rock is owned by Seminole Gaming, a tribal company, his interest in online gaming is only just starting.
Recruiting customers in the digital industry would be easy
The company doesn’t have to put in so much resources to chase customers. It already has a significant customer base that Hard Rock can introduce to the benefits of interactive gambling. An example would be the M Life Rewards programs BetMGM used to lure MGM Resorts International customers and sports fans.
Launched with Hard Rock Digital in Decemberthe question is to what extent the company will pursue digitization. When the company was formed, Allen noted the key metrics that the company has only observed in the US market.
The estimated future size of the market is $ 7 billion for sports betting and $14 billion for online gamingIn many ways, HRI hedges against risks and focuses on the future. Yet the company is moving at a leisurely pace.
When Hard Rock Digital was founded, the company attracted a large number of executives known for their technological knowledge and expertise. Hard Rock has yet to make a big announcement in the interactive segment. The pandemic has highlighted the need for alternative sources of income.