The third edition of e4m Upfront starts today. During the two-day event, leading media and technology companies / brands, such as ABP Network, Nickelodeon, The Information Company and One Digital Entertainment, will showcase their content and digital offering to marketers and agencies.
The event begins with a welcome speech by Dr. Annurag Batra, chairman and editor-in-chief of exchange4media Group.
During the first session of the first day, from 10:35 am to 11:05 am, ABP Network will pitch its main initiatives and IP properties of network channels. According to the company, these unique initiatives are huge and of national importance, ensuring that the portfolio of the brands is taken to the next level. Speakers include Mona Jain, Chief Revenue Officer, ABP Network; Ravi Kudesia, Head of Spotlight, ABP Network; and Gautam Dutta, AVP, National Sales Head – Spotlight, ABP Network.
The second session, from 11.05-11.35, will show via Viacom18 Revenue Head- Kids, Youth, Music and English Entertainment Nupur Saxena how marketers can integrate their brand with Nickelodeon, the number one in the country. 1 local children’s content creator, in the New Year. Nickelodeon is the only network to launch 10 IPs in 10 years and bring to life beloved Indian characters such as Motu Patlu, Rudra and Shiva.
From 11:35 AM – 12:05 PM, Shubha Madhukar, President of The Information Company (TIC), will give her presentation on the topic ‘Storytelling for India’s Largest Companies: Art meets Strategy’. TIC has partnered with some of India’s largest and best international companies since 1999 to fulfill their internal and external communication needs. TIC distinguishes itself from the digital agencies by its content options. It specializes in corporate journalism – that is, telling stories with purpose, be it building a brand, selling a product, changing perceptions, or reaching out to the community.
The final session of the event will be presented by One Digital Entertainment (ODE). The topic of the session is ‘Simplifying Digital Marketing – for Brands, Creators & Audiences (Insiders Perspective)’. The session will take place from 12: 05-12: 25 PM. The speaker for the session will be Prajakta Koli, YouTuber, influencer and actress, while the session chair will be One Digital Entertainment Chief Strategy & Revenue Head Panshul Jhingan.
The session includes a free-form discussion of content, digital marketing, trends, influencer marketing and mainstream celebrities versus digital influencers. ODE will also show how it takes the method to madness and how it helps build brands and creators in the digital field.
To attend the sessions you can register on https://bit.ly/e4mUpfront2021
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