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Apple device users have been largely impressed with the iPhone 13 lineup and the Apple Watch Series 7, according to the findings of a new survey from Sales cell.
Between September 23 and September 30, the survey asked 5,000 iPhone users aged 18 or older in the United States what they thought of the recently announced iPhone 13 models and Apple Watch Series 7.
64 percent of users said the iPhone 13 lineup is “not very” or “not at all” exciting. 21.5 percent found the iPhone 13 models “somewhat” exciting, and only 14.4 percent said they are “extreme” or “very exciting.”
A minority of respondents, 23.3 percent, plan to upgrade to an iPhone 13 model, a 20.5 percent drop from a pre-launch survey conducted two months ago that measured purchase intent for the iPhone 13 at 43.7 percent. This indicates a significant drop in interest in the iPhone 13 after it was announced.
Of the 23.3 percent who plan to upgrade to an iPhone 13 model, the 6.1-inch iPhone 13 Pro is overwhelmingly the most popular choice with 42.5 percent of responses. The 6.7-inch iPhone 13 Pro Max was the next most popular with 26.3 percent, followed by the standard 6.1-inch iPhone 13 at 22 percent.
The 5.4-inch iPhone 13 mini continues the trend of the iPhone 12 mini, with only 9.2 percent of respondents planning to buy the smallest iPhone 13. Apple’s smallest iPhones struggled to gain traction with a significant portion of consumers in the past year, leading to expectations that Apple will discontinue the 5.4-inch model in 2022 in favor of a new, larger 6.7. -inch “iPhone 14 Max” model.
Of the 23.3 percent who plan to upgrade, the main reason for doing so was the ProMotion screen and extended battery life for 34.1 percent and 25.3 percent of respondents, respectively. 26.2 percent said there was no apparent reason to buy an iPhone 13 model, but that they simply needed an upgrade or were locked into an annual upgrade or trade-in program.
The camera improvements of the iPhone 13, such as larger sensors and Cinematic mode, were among the features most promoted by Apple this year, but only 5.4 percent of respondents who planned to upgrade cited the improvements. to the camera as the main reason to upgrade.
Likewise, the new 1TB storage option was credited as a reason to upgrade by only 3.2 percent of users. The much-criticized notch, which eventually narrowed 20 percent on the iPhone 13 models, was praised by only 1.5 percent of respondents as a major reason to upgrade.
Of the 76.8 percent of existing iPhone users who are not interested in buying an iPhone 13 model, 29.3 percent said the lack of a Touch ID fingerprint scanner was the main reason for waiting. 19.5 percent said there were no major features that warranted an upgrade, but other criticisms included the lack of an always-on display, a notch-less design, 120Hz on the standard models, and a USB-C port.
New color options, such as Sierra Blue and Starlight, were the top reason to upgrade for 1.1 percent of respondents. On the other hand, 2.4 percent said dislike of the available color options was the main reason for not upgrading.
36.8 percent of those who don’t plan to upgrade said they are waiting for the iPhone 14 instead. 16.1 percent are switching to an Android device, 45.1 percent of these users plan to buy a Google device, 41.8 percent plan to buy a Samsung device, and 8.4 percent plan to buy a OnePlus device.
Regarding the other products Apple announced at the California Streaming special event last month, 18.2 percent of iPhone users plan to buy a new iPad after the launch of the sixth-generation iPad mini and the ninth-generation iPad.
Like the iPhone 13, the Apple Watch Series 7 also seems to have disappointed users, according to the survey, despite its larger screen, more durable design and faster charging. Only 7.5 percent of iPhone users said they plan to buy an Apple Watch Series 7 model. Pre-orders for the Apple Watch Series 7 open on Friday, October 8.
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